The range of something is the “area” something is able to cover. A scream is noticed in the close neighbourhood, an atomic bomb impact has immediate consequences within many chilometers and is noticed around the world.
Posting something can have similar differences in the orders of magnitude depending of the range of the post. Social media is an echo chamber to generate range and to amplify the content. Genuine content is the basis, but the shoulders of giants offer the leverage.
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